Google Web Designer Asset Library Integration

Google Web Designer Asset Library Integration

September 17, 2019 1 By Peter Engel


Hi. My name is Venkatesh, and I’m
an Engineer on the Google Web Designer Team. Today, I’m going to talk
about Google Web Designer’s integration with DoubleClick
Studio’s Asset Library. Those of you who have a
DoubleClick Studio account might be familiar with
Studio’s Asset Library feature. Let me start with a
brand new creative here. I choose a new file here. This file I’m going to
call Asset Library Demo. I start with a blank stage. I’m going to add a
couple of divs here. I’ll save the file. At this point, let’s
say I want to use some images in this creative. So on the right, you can see a
few panels, color properties, components, and so on. The one that I’m interested
in is the Asset Library here. I click on the Asset Library. I’m going to make it a little
bigger, so it’s easier to see. So in the Asset
Library, you will see two things– one is the
local, the other is the studio. Local refers to the
local Asset Library. There are other videos that go
into greater detail into how the local Asset Library works. Today, I’m going to focus
on the Studio Asset Library integration here. You can see the launch pattern. Once I launch, I’m prompted
to authenticate myself. I go ahead and enter
my login credentials. There you go. Once I’m authenticated,
in the Studio tab, I can see my Studio
Asset Library view. So as I click and drill
down into the campaigns and creatives, so at the
leaf level are the creatives. Right? So inside the creatives,
I see the same images that we saw in the DoubleClick
Studio Asset Library. I can click on any
of these images. As you can see, the image
itself is previewed here. And there is some basic
information about the image, such as the dimensions
and the size itself. Let’s say I want to use
this image in my creative. All I have to do is click on the
image and drag it to the stage. Two things happen here quickly. In the bottom right, there
was a download progress bar which indicated that
this image was downloaded to my local library,
and then the image itself appeared on the stage. A similar flow would apply,
if it was a video asset also. Now, I want to show you
the search feature here. Let’s say I have a
certain keyword that I want to search for, or I
know the name of the image I want to search for. For instance, let me
search for YouTube. My search keyword is showing
me one search result. I click on the result. I can see the preview,
and it looks good. I want to use this image also
in my creative, so I click on it and drag it to the stage. So this image also
appears on my stage. So in a nutshell, this
is the basic flow. If you have assets in your
DoubleClick Studio Asset Library and you want to use them
while making creatives in GWD, it’s very straightforward. You can easily find them,
using the search feature. And once you find them,
you can preview them. And if it all looks good, you
can drag them all to the stage and use it. That’s all I have today. Thanks, for watching the video.