How I Became a Freelance Graphic Designer

How I Became a Freelance Graphic Designer

October 24, 2019 100 By Peter Engel


Here I am in my home office where
operate my freelance graphic design business And you might be wondering can we get there?
How can I work from home and do something that I enjoy, well
there’s a lot of risks and opportunities that I took to get to where I am today and that’s what I want to share with you:
How I Became a Freelance Graphic Designer About eight years ago in my junior year of high
school, I h ad the opportunity to attend a technical career center for interactive media. This was when I really
started to find my passion for design I had done it for fun just at home on my
own working on my own stuff but now I can do it half the time I was in school And it was in this career center whereI had the
opportunity to work with some clients pro bono doing poster’s, websites, logos,
and that sort of stuff. And that’s when it clicked for me, that I
could do this for living and make money! Jump ahead after graduating high school,
I attended a two-year college for the same thing – interactive
media and business, and this is when I really started to experiment with the
idea of freelancing but of course while in
school, I also had to get a part-time job I work in the print Department up in
office supply store so I went these two years in
college experimenting with freelancing aside from the part-time job and
just doing my school work so two years when by I graduated
college and there I was standing behind a Xerox printer slaving over the start button while some
customer was over there shopping for a stapler. And what bothered me the most was that I
was spending most of my days at my part-time job and there’s client
work piling up at home waiting for me And I can be spending my time
effectively growing something and doing something that I actually enjoyed So I did it! I put in my two weeks and I
quit my part-time job. There’s never going to be a better
opportunity for me to take such a risk I still lived with my parents so
expenses were low and I knew that I wanted to make this happen Now was the time to start
freelancing full-time. About a year passed and not much happened. I wasn’t making a livable income so I really
needed to figure out how do I need to make this work or else I needed to find another job so
I took a step back and I rebranded everything I figured out
a new business model what I should focus on our redesigned
website we design a logo but then I start putting my blog to use
I started posting design tutorials about things I knew and things I learned. And I started sharing my
experience with freelancing this helped bring in a little bit a
traffic but I got the attention other well-established blogs and this is when
I had the opportunity to guest post for the next six months
every single week about freelancing and this is what skyrocketed my freelance business and what really
brought in traffic. So I stuck with that for the next couple years. I continued to
write and continued to go outside my comfort zone and I I just showed up every single day
but the biggest thing was stepping outside my comfort zone I wasn’t a writer. I thought I suck at
writing. but I did it anyway because of that it’s what led to where I am today so
if you’re considering the idea of starting a freelance business My biggest piece of advice would have to
be to just validate the idea you might enjoy the thought of
freelancing but if you actually get a chance to work
with the client one-on-one and you hate it or if you don’t like the idea
of having to market your business and put yourself out there you’re going to struggle a lot and
you’re just not going to enjoy it but maybe you’re already freelancing in you’re
kinda struggling, your income’s going up and down you know client work is kinda sparse so
my advice to you is to do what I did take a step back – look at your business and you need to pinpoint those hurdles that
you need to jump I break my freelance business down into four
main principles 1. Identity 2. Focus 3. Marketing 4.Process You need to first figure out who you are and
you want to work with and you need to build a brand around that Which comes to the second thing “focus”, which ties into identity. You need to figure out what you’re going to do
specifically You can’t do everything to scrape by. You need to figure out what you love to do. the one or two things that you can become great
so your clients are like this guy knows how to design a logo I
wanna work with him. And the third thing is marketing
How are clients going to know you exist just by putting a portfolio online
and letting it stagnate isn’t gonna do anything You need to get your name out in front of the right
people and you need to bring people into your website. And you need to do that with marketing so figure out
how you can get your name out. And the fourth thing is “process”, which is very
important You need to know how you’re going to
work with clients from start to finish. You need to have some sort of structure in place for how you’re gonna operate as a
freelancer. These are all things I share on my blog “Your Freelance Career” And these are things I’m going to dive into specifically
here in these videos with you so if you have any questions about graphic
design, about how to run a freelance business about my story, or me, just leave a comment
and I’ll respond, or I’ll even do a Q&A video series maybe.
That’s all I have for you so I appreciate you taking time to let me
share my story with you hopefully you’re able to pick up some
insight from it, but I really wanna thank you for watching and just today
please do one thing that’ll help you get to where you’d like to
be one day – just one thing. Thanks! 🙂