How to Get Your First 100 Subscribers on YouTube (Tips that Actually Work!)

October 6, 2019 0 By Peter Engel

– Hey everybody, this is Roberto Blake, helping you create
something awesome today. So today, welcome to
another YouTube tips video, I typically do these on Fridays, so if you’re someone who’s trying to grow your YouTube channel, or
you’re trying to navigate some of the more complex parts of YouTube, you might want to subscribe,
or hit notifications because I cover these tips pretty in depth and we’ve got over what,
200 videos out of 1000 on the channel talking about this. So let’s jump into today’s video. Today I wanna talk to you about how to get your first 100 subscribers in 2018. I’ve done a video covering this topic of how to get your first 100 subscribers, I’ve even covered how
to get your first 1,000. And 10,000 but those videos
are a little bit old, and while I don’t really
feel the fundamentals of YouTube have changed,
if you’re a small YouTuber, just starting out, when
it comes to getting those initial subs, a
lot of people have asked if I can give an update to this
video, and more information. And I definitely feel I can do that, and even talk about some things
you have not heard before. Now before I get into how to
get the first 100 subscribers, I think we have to talk about the YouTube partner program, and monetization. In 2018, YouTube updated
their rules and policy, and you may not be aware of this. But you used to be able to
monetize as a small YouTuber, back in 2013 and up, without having to meet any special requirements. It meant you could start making
money on YouTube right away. And while it’s obvious
you wouldn’t make really any money at all when
you’re just getting started, and you don’t have an audience,
you’re not getting views yet it was an incentive that just make people feel really good about
starting a YouTube channel, and like they could make it on YouTube. That has since changed,
the new requirement is that you have to get 1000 subscribers and you have to get 400,000
hours of watch time. And while that may seem intimidating, it’s not something
that’s impossible for you as a small creator, and
there are plenty of videos on this channel that can help you. I’ll link up to the playlist, of YouTube channel tips right up here, so you guys can check those videos out. I wanna concentrate this video on tips you haven’t heard before. So let’s start with some
things that maybe people aren’t being honest with you about. Let’s start with things
you may not be doing very well on your YouTube channel, if you’re a small
YouTuber you’ve been doing a few videos, and you haven’t
gotten to 100 subscribers yet, or if you’re a new
YouTuber just starting out, you haven’t made any videos yet, maybe this will help you
avoid, some of these issues. One of the most important
things you can do for your YouTube channel, is have a niche. Have a clear, specific thing that your YouTube channel focuses on, and doesn’t deviate from. That is extremely important. And just choosing a genre like gaming, isn’t necessary having a niche. You need to get even
more specific than that. Is this FPS gaming? Is this, horror video
games, is this dating SIMS, is this fighting games, what is it, is it gaming news, what’s your thing? When it’s not clear what
your channel is about, or your channel’s all over the
place, and it’s not focused, when you’re doing 10 different
random things at the start, it’s very hard to build momentum,
and to gain a following, because we only want
what we want from you. The days are long gone when you can just start out as a personality on YouTube, assuming you don’t have a social
media following elsewhere. And it’s especially difficult if you just aren’t used to being on camera,
and you haven’t figured out your on camera presence, and charisma yet. These are usually actually
the most important things that determine whether a
channel is successful or not. It’s about the person,
and about the personality, but we need a clear focus, that
we can wrap our head around. And a lot of you don’t provide that. There’s no consistency,
there’s no continuity, there’s no over arching
theme, there’s no storyline. Can you imagine if you
did that on television, it wouldn’t work at all. You wouldn’t get people
to be able to come back every single week if they
didn’t know what to expect, and if those expectations
weren’t being met, right. I would encourage more of
you to think like a viewer, think like a fan instead
of thinking like someone who’s just trying to
become a big YouTuber. I think it goes a long way. So aside from getting focused
on what your niche is, and figuring that out, which
I’ve done a whole video about finding your niche, if you
haven’t figured it out yet. You need to have some
really good consistent visual branding, that’s
your YouTube thumbnails, your YouTube channel artwork. Your YouTube profile pic,
anything visual about your channel should be fairly consistent
wherever it can be, and then if you’re doing videos that are, three different videos
that still make sense, like let’s say, you’re a tech channel, and you’re doing mobile phone reviews, you’re doing laptop reviews,
and then you’re doing desktops, then I feel like those
should all maybe have, some element to them that
makes them stand out, so that just doesn’t
feel too much the same, and it doesn’t get boring. So maybe you switch those
up with colors schemes. A lot of times you guys
can tell when I’m doing a YouTube related video,
because I use a lot of red in those thumbnails, and I
usually wear a red Tshirt on camera, these are subtle little tricks that go a long way. When you’re first getting
started on YouTube far too many of you are relying on YouTube to do all the work to promote
and market your channel. It’s why so many of you
say that YouTube hates small YouTubers or YouTube
doesn’t do anything to to help small YouTubers, and I have a counter argument. I fell that small
YouTubers don’t do enough to help themselves have an advantage or stand down the platform. I’ve seen people rank
on YouTube regardless of their subscriber count
right next to videos that have a million
views, or a million subs. It happens all the time,
if people take advantage of the tools, and if they play the system. So many of you are trying to
compete with other YouTubers when you would just be
competing with yourself, and you’re not playing
against other YouTubers, you’re playing against the system, and that is the key to
victory at the end of the day. I ended up growing on YouTube because I took advantage of the YouTube system, I read literally the
YouTube creator playbook, and I sat there and I
looked at every single menu, in the YouTube dashboard,
and tried to figure out, what it meant. And while I don’t think you
need to go that far, per se, I think that a lot of you
are jumping into YouTube with no understanding of it. Think of YouTube the same
way you would think of picking up a sport, or
a musical instrument. You would have no expectations,
then the first five or six months of effort
in playing a sport, that you’re supposed to
actually be good about it. Compared to people who have been doing it for five or six years. There’s really very few
people have the raw talent to compete in their
first year, with people who’ve been at it for
five years or a decade. So maybe you need to
temper those expectations. There are people who’ve
been on YouTube a long time, and never broke 5,000 subscribers. And it’s not always that
they’re making bad content, it’s that they’re maybe
not playing the game, as well as they could,
and it also could be a matter of a certain threshold of talent. There’s a threshold of
talent that might be able to get you to 1,000. There’s another threshold of talent that might get you to 10,000,
100,000, a million, 10 million it’s about growth, and it’s also about what your potential is. And you might have to
accept that the niche, or genre or thing that you
do, or your ability to do it, might have some limitations to it. And that’s okay, your
thumbnails and channel artwork are an opportunity for
people to understand what your content is all about. So really take advantage of this. I build something I call
the YouTube starter kit, if you guys are interested,
and you want to invest in your YouTube channel. I literally put together
over 150 Photoshop downloads, so that you could go
ahead and hack your way to better YouTube thumbnails that compete with bigger channels, from day one. And I also did the same thing
with YouTube channel artwork and things like YouTube end cards, and all kinds of graphics
and things like that. So it’s a big graphics pack,
and you get over 150 downloads for like 99 bucks, it’s a steal. But more importantly,
I also put a few tips, and a few helpful things in
here, like 100 video ideas, and also where you can
get royalty free music. You see, when you wanna
make good YouTube videos, the first thing you have
to do is get somebody to click on a video. And what gets someone to click on a video? Well a good title, that’s
emotionally compelling and interesting or search friendly. And then a thumbnail that
delivers on the promise of that title, the title and
the thumbnail are a promise, and then the video just
has to deliver on that. When I see a lot of small YouTubers who say they can’t make
it, I go to their channel, and guess what happens, I
see, not great thumbnails, I’ll click on one just to
see what the video is like, and then I see a really good video, that was packaged with
a very crappy thumbnail, that undermined the
video, it threw the video completely under the bus. And sometimes the title has nothing to do with what’s in the actual
video, it was someone trying to be cute, or
clever, instead of just giving me context, giving me
something that respects my time and says, hey here’s what you’re gonna get if you click on this video. That would have respected my time, and it would have been
something that gave them a much better shot, at getting my view and getting my subscription. Some final thoughts on getting
your first 100 subscribers. Don’t try and cheat,
do go out and buy subs, don’t do sub for sub, it doesn’t help you. You need a quality community, because that first 100 subscribers
might feel hard to get, but that core initial loyal audience, are gonna be you’re ride or dies. They’re gonna support
you when things get hard, and when things are feeling discouraging, and when you want to quit the platform. Those 100 people will always be there. And also, I’ve done public speaking, I can tell you that being
in a room full of 20 people, 50 people, 100 people is a lot of people. And it can be intimidating,
so never cry yourself to sleep at night over the number of
views that you’re getting, because every single one
of those is a person, and those people deserve good content too, and if you’re the person
giving it to them, then great. Keep engaging with those
initial supporters, ask them to leave
comments, and specifically, go ahead and tell them that
you would love for them to subscribe, and tell
them what they can expect if they subscribe to
you, give them a reason. I’ve told you guys, that
hey, maybe once a week, I put out a video that helps
YouTubers specifically, so if you want to subscribe,
you should grab that. You know that’s what can
help you from this channel. But I have so much other
things that I can offer you on this channel, but if
I get you in the door, with the YouTube content,
maybe I keep you around, and maybe you watch other videos. Maybe you don’t, but this
channel is here to support you, in whatever your creative journey is, and in you’re entrepreneur journey, so that you can make money off your art, and the things that you love, I want you to be able to create something awesome put it out into the world, and maybe make a living at it one day. And so that’s what this channel offers. If you like that, then
maybe you should subscribe. You see what I did there? I actually literally
told you how to do it, I showed you how to do it,
instead of just telling you. I gave you guys a real
example of how you can have a compelling message that
makes people subscribe to you So take that for what it’s worth, I really feel that a lot
of you small YouTubers you can make good content, you
can build a real community, but I don’t think that
many of you are giving yourself the chance,
and I think you have to stop relying on the YouTube platform to do everything for you. You need to go out there,
and you need to be hitting up Twitter, you maybe need to grow
a following on Instagram too and that can seem like a lot, but again, if you really wanna do YouTube,
it’s gonna be more work than you’ve ever imagined
probably in your life. It’s probably gonna
require more effort of you, and be more demanding
than any other challenge you’ve faced up until now,
if you’ve never played in the digital arena before. If you’re a hustler, that
just lit a fire under you, and if you’re not, and you’re
a glass half empty person, then I apologize because that was probably wildly discouraging, and
makes you not wanna do this. Because I believe so much in
tactical and practical advice, I’m gonna give you one last tip, and this one’s about content strategy, and then we’re gonna close up this video, because it’s longer
than I wanted it to be. My last tip for you is
to start your channel, and do not upload 10 videos
at once in the same day, in fact, never in your life,
if you’re a small YouTuber, upload more than one
video in the same day. A lot of people think they can do that and it’s a good idea. It’s a horrible idea, so
first of all that’s a warning. What I’m gonna recommend
you do, is that you maybe make 10 videos the first month
in your channel, maybe 15. You make them in advance,
and you release them a little bit of time apart,
maybe a day or two apart. And you launch your channel
like that in the first 30 days. And then you promote and market it, without being spammy in social media. And the reason I’m gonna say do this, is maybe you break it up
into, like a video series, that has a part one, part two, part three. And then you do that again, and again, until you have 10 episodes of content. And the reason this is a good idea, is because it actually
builds something in, for your audience, to come back for. Instead of random videos, or videos that they’re not interested in. This I think could really help you. I’m also gonna link to a bunch of tools and resources in the description for you, that I’ve used to grow
this YouTube channel, to almost 300,000
subscribers, since I started going hard core, in July 2013. Like everybody else I
started a YouTube channel sooner than that, but I
didn’t do anything with it. You can see for yourself. But I started doing
weekly content, for real, and being a real YouTuber in 2013, because I was consistent,
so I think if you put out consistent content, that people want, and I think if you make it something that makes sense to subscribe to, because you’re getting
more of what you want, then you guys have a better shot, at growing your YouTube
channel, and I think you can get those first 100
subscribers pretty quickly, if you follow this advice. Question of the day, what’s your favorite thing
about the YouTube community, and what is you’re least favorite thing about the YouTube community,
I would love to know, in the comments, I wanna hear from you. Like this video if you like it, don’t forget to subscribe. Check out the other awesome
stuff on the channel, also make sure you’re checking
out the YouTube starter kit. As always you guys, thanks
so much for watching, and don’t forget, go out there and create
something awesome today. Take care. (upbeat music)