Royalty Free Images, Copyright and Stock Images for Graphic Design

Royalty Free Images, Copyright and Stock Images for Graphic Design

August 29, 2019 0 By Peter Engel


– Hey everybody. This is Roberto Blake of RobertoBlake.com helping you create
something awesome today. So today we’re going
to talk about something very important for graphic design, something important for marketers and pretty much all creatives. And, we’re going to talk
about royalty-free images, copyright and stock photos and templates. I’ve actually addressed this
topic before in the past, but I’m going to get a little
bit more in-depth here. I think it’s super important, and I also want to tell
you guys what resources I’m using, specifically. And, actually, one of
our sponsors today is a resource that I’ve been
using for quite a while. It’s no secret to many of you that I’ve been using GraphicStock. I’ve been a paid subscriber of theirs. I actually have the $99 for the year plan. But, they’ve actually reached out. They’re a sponsor for this video and we’re going to be working
together in the future, and we’re going to talk
about how I use that and why. Part of the reason why I use GraphicStock, and why I like it a little better than the other stock photo site and
stock image sites that I’ve used in the past is because of the
way they handle the licensing. With royalty-free, sometimes
you have a limited license and the usage is not always as specific as you would like it to be, and you might have to pay
more for an extended license. This is something that
gets really complicated for people who are just
trying to create something to put it out there. Figuring out whether or
not you have the right to put it on a t-shirt. Figuring out whether or
not you have the right to resell this in
something to your client. That gets frustrating
and it gets confusing. It’d be great to just
have all of the rights and have it be very clear. And that’s why I use
GraphicStock for my stock images. It’s why I use Audioblocks
for the background sounds for the YouTube channel,
and why when I need to do client stuff, and
B-roll, I’m using Videoblocks. With these services, I
know that royalty-free is truly royalty-free with no
hangups or extra provisions. I know that once I get
this thing, I can use it commercially however I want. I can use it for paying client work. I can include it in
projects or even templates that I’m making and reselling. That’s something that you don’t get with the overwhelming majority of
the other stock photo sites. You have to buy extended licenses for that that cost sometimes
hundreds of dollars apiece. If I get a photo from GraphicStock or I even get a template for a poster or for Instagram or Facebook cover or anything I’m trying to make, I can use it however I want. And that’s the important thing. If you misuse royalty-free images, you might have to pay penalties and fees and that could get very
painful and excruciating. I know companies that have had a problem with that in the past. Sometimes they’ll use a
vendor or an employee. This is sometimes why I
tell you guys that I don’t like Fiver is if someone
doesn’t understand copyright, but you as a business owner
or you as somebody that’s freelancing and you outsource, and they have copyrighted
images in your thing and you misuse that, it
can be very dangerous and there could be huge
fines and fees and penalties associated with that. Royalty-free and copyright
is something I know a lot of designers struggle
with because learning these terms and the legalities of it can get very confusing,
especially for people who just want to focus on creativity or already feel overwhelmed
by all the technical aspects of their job. They don’t want to have to
be a lawyer on top of it. I know I certainly don’t,
so that’s why I simplified the process as much as possible. Other than that, I use a
lot of my own inventory of images that I know I
own all the rights to, so it’s not confusing. So, if I can’t use something that I know is completely royalty-free
with no restrictions, then I usually just make my own thing. But, a lot of times,
that’s just not practical. You don’t have the time, or if you’re somebody who is
working with a lot of clients or you’re in house or
you’re a solo entrepreneur as well as a creative,
then it’s very practical for you to use templates and
images and then just remix them or add your own assets to
them and make them unique. One of the things I like
about using GraphicStock is the variety. There are things that, yes,
other people have them, but I can go in and I can
take the source files, especially in Illustrator
and I can change things. I can change colors. I can manipulate the images. I can combine things. I can warp things in Photoshop and do photo manipulations. I can edit these things
to my heart’s content and make them my own
and then I can combine them with other assets
that I might have bought in the past that I know
I own the rights to or things that I’ve created or things that I’ve hired
other people to create. So, if you want to sign up
for GraphicStock like I did, you’ve got some choices. You can either sign up
for $39 for six months. It’s usually about $49 a month, but if you do a yearly plan,
you can get it for $99. They have a seven day free trial, so you can try it out. Download a whole bunch of images and just see if you like what’s there and you like the quality and you like the variety. Recently, they just added
a ton of new images. They are constantly doing that. They also do creative rewards months. They do a lot of free stuff, and recently I know that
they actually added about 1,500 poster templates to the site. So, they’re always updating. There’s always fresh stuff. It’s always new and
there’s so much variety and volume that I think that you’ll really get the most value out of
it and benefit from it. I think that if you even do
one paying client project, that it’s totally worth it and that’s why I use it. It just makes sense. Otherwise, I know that I’d
be paying 10 and 20 and $50 for images elsewhere. I still do that sometimes. I’ve done it in the past, but I’m using GraphicStock a lot more just because it is a practical solution. I’ve made no secret, even
before they were a sponsor of the channel that I’ve been using them. A lot of you who are signed
up to the newsletter, you guys know that. And that’s why I’ve been able to revamp the YouTube thumbnails
and make them so awesome. Every thumbnail is like
its own billboard now and that’s a tool that I’ve
been using to help with that. So, if you’re interested,
make sure you definitely sign up for GraphicStock. Links are in the description
below, of course. I’m also thinking of
doing a follow up video and getting a legal expert to talk about copyright and trademark for creatives. So, if that’s a video that
you guys would love to see, let me know in the comments section if that’s something you’re interested in and what your struggles are there. What are you worried about? But, I will tell you, a lot
of what you’re worried about is probably covered in the
Digital Millennia Copyright Act. I’ve really been considering
just reading that thing out loud on the channel. Anyway, I hope you guys
enjoyed this video. Thanks to GraphicStock
for sponsoring this. I’ve wanted to talk about
copyright and royalty-free for a while here and I
think it’s a topic that’s worth revisiting here on the channel. Like this video if you like it. Don’t forget to subscribe. Check out the other awesome
content on the channel. Remember, graphic design videos
are typically on Mondays. As always, you guys, thanks
so very much for watching and don’t forget, create
something awesome today.